Social Media Portfolio

Business Objective(s): Draw customers into the Original 13 Restaurant and Tasting room once it opens, increasing revenue from the Tasting Room.

Key Performance Indicators:

  • Reach: 5,141
  • Likes: 202
  • Shares: 23
  • Post Clicks: 505

Business Objective(s): Increase sales of canned Sir Charles Hard Cider in the Philadelphia metro area.

Original 13 Ciderworks Facebook Post

Key Performance Indicators:

  • Reach: 1,141
  • Video Views: 499
  • Shares: 9
  • Post Clicks: 153

Business Objective(s): Increase sales of Sir Charles branded t-shirts.

Origina 13 Ciderworks Facebook Post

Key Performance Indicators:

  • Reach: 1,370
  • Post Clicks: 719
  • Comments: 7

Business Objective(s): Increase sales of lattes and cappuccinos through the presentation of latte art creation.

HubBub Coffee Facebook Post

Key Performance Indicators:

  • Reach: 1,392
  • Video Views: 290
  • Likes: 13

Business Objective(s): Increase sales of Holiday gift boxes.

HubBub Coffee Facebook Post

Key Performance Indicators:

  • Reach: 1,478
  • Likes: 37

Business Objective(s): Increase the number and quality of job applications submitted for barista positions.

HubBub Coffee Facebook Post

Key Performance Indicators:

  • Reach: 1,877
  • Likes: 41
  • Comments: 4

Organizational Objective(s): Promote the use of public parks to the citizens of Milwaukee, WI.

Urban Ecology Center Facebook Post

Key Performance Indicators:

  • Likes: 631
  • Comments: 27
  • Shares: 69

Organizational Objective(s): Promote the use of public urban nature trails to the citizens of Milwaukee, WI.

Urban Ecology Center Facebook Post

Key Performance Indicators:

  • Likes: 67
  • Shares: 3

Business Objective(s): Attract customers to the Original 13 Ciderworks Tasting Room.

Original 13 Ciderworks Instagram Post

Key Performance Indicators:

  • Likes: 52
  • Comments: 1

Business Objective(s): Increase sales of canned Blueberry flavored cider.

Key Performance Indicators:

  • Likes: 41
  • Comments: 1

Business Objective(s): Increase sales of our canned Original Semi-Dry cider.

Sir Charles Hard Cider Facebook Post

Key Performance Indicators:

  • Likes: 48
  • Comments: 1

Business Objective(s): Increase contributions to our July 2017 Kickstarter Campaign.

Original 13 Ciderworks Instagram Post

Key Performance Indicators:

  • Likes: 59

Business Objective(s): Increase contributions to our July 2017 Kickstarter Campaign.

Key Performance Indicators:

  • Likes: 55
  • Comments: 2

Business Objective(s): Increase attendance to the HubBub Coffee joint publicity campaign with Netflix.

HubBub Coffee Instagram Post

Key Performance Indicators:

  • Likes: 194
  • Comments: 4

Business Objective(s): Increase sales of HubBub Klean Kanteen thermoses.

HubBub Coffee Instagram Post

Key Performance Indicators:

  • Likes: 88
  • Comments: 1

Business Objective(s): Increase sales in our cafes by highlighting our barista’s high level of training.

HubBub Coffee Instagram Post

Key Performance Indicators:

  • Likes: 94
  • Comments: 3

Organizational Objective(s): Increase volunteer participation in volunteer activities at the Philadelphia Habitat for Humanity ReStore.

Habitat for Humanity Instagram Post

Key Performance Indicators:

  • Likes: 24

Organizational Objective(s): Sell the item in the photo and overall promote the Habitat for Humanity ReStore.

Habitat for Humanity Instagram Post

Key Performance Indicators:

  • Likes: 15
  • Comments: 3

Organizational Objective(s): Increase attendance to the Habitat for Humanity ReStore Birthday Bash event.

Habitat for Humanity Instagram Post

Key Performance Indicators:

  • Likes: 18

Organizational Objective(s): Increase attendance to Open Climb at the Urban Ecology Center in Riverside Park.

Urban Ecology Center Instagram Post

Key Performance Indicators:

  • Likes: 29

Organizational Objective(s): Increase awareness of activities available to summer campers at the Urban Ecology Center in Washington Park.

Urban Ecology Center Instagram Post

Key Performance Indicators:

  • Likes: 19

Organizational Objective(s): Increase awareness of activities available to summer campers at the Urban Ecology Center in Riverside Park.

Urban Ecology Center Instagram

Key Performance Indicators:

  • Likes: 24

Business Objective(s): Increase attendance to a joint publicity event with Netflix.

HubBub Coffee Twitter Post

Key Performance Indicators:

  • Likes: 1,400
  • Retweets: 277
  • Replies: 13

Business Objective(s): Increase sales of lattes and cappuccinos through the presentation of latte art creation.

HubBub Coffee Twitter Post

Key Performance Indicators:

  • Likes: 5