Business Objective(s): Draw customers into the Original 13 Restaurant and Tasting room once it opens, increasing revenue from the Tasting Room.
![](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.20.20-PM-1024x665.png)
Key Performance Indicators:
- Reach: 5,141
- Likes: 202
- Shares: 23
- Post Clicks: 505
Business Objective(s): Increase sales of canned Sir Charles Hard Cider in the Philadelphia metro area.
![Original 13 Ciderworks Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.23.37-PM-1024x682.png)
Key Performance Indicators:
- Reach: 1,141
- Video Views: 499
- Shares: 9
- Post Clicks: 153
Business Objective(s): Increase sales of Sir Charles branded t-shirts.
![Origina 13 Ciderworks Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.21.08-PM-1024x776.png)
Key Performance Indicators:
- Reach: 1,370
- Post Clicks: 719
- Comments: 7
Business Objective(s): Increase sales of lattes and cappuccinos through the presentation of latte art creation.
![HubBub Coffee Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-09-at-9.32.00-AM-1024x708.png)
Key Performance Indicators:
- Reach: 1,392
- Video Views: 290
- Likes: 13
Business Objective(s): Increase sales of Holiday gift boxes.
![HubBub Coffee Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-09-at-9.34.58-AM-1024x741.png)
Key Performance Indicators:
- Reach: 1,478
- Likes: 37
Business Objective(s): Increase the number and quality of job applications submitted for barista positions.
![HubBub Coffee Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-09-at-9.36.20-AM-955x1024.png)
Key Performance Indicators:
- Reach: 1,877
- Likes: 41
- Comments: 4
Organizational Objective(s): Promote the use of public parks to the citizens of Milwaukee, WI.
![Urban Ecology Center Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-7.13.29-PM-1024x670.png)
Key Performance Indicators:
- Likes: 631
- Comments: 27
- Shares: 69
Organizational Objective(s): Promote the use of public urban nature trails to the citizens of Milwaukee, WI.
![Urban Ecology Center Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-7.17.18-PM-1024x670.png)
Key Performance Indicators:
- Likes: 67
- Shares: 3
Business Objective(s): Attract customers to the Original 13 Ciderworks Tasting Room.
![Original 13 Ciderworks Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.33.12-PM-1024x655.png)
Key Performance Indicators:
- Likes: 52
- Comments: 1
Business Objective(s): Increase sales of canned Blueberry flavored cider.
Key Performance Indicators:
- Likes: 41
- Comments: 1
Business Objective(s): Increase sales of our canned Original Semi-Dry cider.
![Sir Charles Hard Cider Facebook Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.33.49-PM-1024x657.png)
Key Performance Indicators:
- Likes: 48
- Comments: 1
Business Objective(s): Increase contributions to our July 2017 Kickstarter Campaign.
![Original 13 Ciderworks Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.34.14-PM-1024x656.png)
Key Performance Indicators:
- Likes: 59
Business Objective(s): Increase contributions to our July 2017 Kickstarter Campaign.
![](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-10-16-at-2.34.50-PM-1024x658.png)
Key Performance Indicators:
- Likes: 55
- Comments: 2
Business Objective(s): Increase attendance to the HubBub Coffee joint publicity campaign with Netflix.
![HubBub Coffee Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.40.44-PM-1024x656.png)
Key Performance Indicators:
- Likes: 194
- Comments: 4
Business Objective(s): Increase sales of HubBub Klean Kanteen thermoses.
![HubBub Coffee Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.42.32-PM-1024x656.png)
Key Performance Indicators:
- Likes: 88
- Comments: 1
Business Objective(s): Increase sales in our cafes by highlighting our barista’s high level of training.
![HubBub Coffee Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.43.17-PM-1024x656.png)
Key Performance Indicators:
- Likes: 94
- Comments: 3
Organizational Objective(s): Increase volunteer participation in volunteer activities at the Philadelphia Habitat for Humanity ReStore.
![Habitat for Humanity Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.05.32-PM-1024x540.png)
Key Performance Indicators:
- Likes: 24
Organizational Objective(s): Sell the item in the photo and overall promote the Habitat for Humanity ReStore.
![Habitat for Humanity Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.06.49-PM-1024x656.png)
Key Performance Indicators:
- Likes: 15
- Comments: 3
Organizational Objective(s): Increase attendance to the Habitat for Humanity ReStore Birthday Bash event.
![Habitat for Humanity Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.07.28-PM-1024x437.png)
Key Performance Indicators:
- Likes: 18
Organizational Objective(s): Increase attendance to Open Climb at the Urban Ecology Center in Riverside Park.
![Urban Ecology Center Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.54.32-PM-1024x652.png)
Key Performance Indicators:
- Likes: 29
Organizational Objective(s): Increase awareness of activities available to summer campers at the Urban Ecology Center in Washington Park.
![Urban Ecology Center Instagram Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.55.20-PM-1024x656.png)
Key Performance Indicators:
- Likes: 19
Organizational Objective(s): Increase awareness of activities available to summer campers at the Urban Ecology Center in Riverside Park.
![Urban Ecology Center Instagram](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-6.55.37-PM-1024x656.png)
Key Performance Indicators:
- Likes: 24
Business Objective(s): Increase attendance to a joint publicity event with Netflix.
![HubBub Coffee Twitter Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-23-at-5.58.00-PM-803x1024.png)
Key Performance Indicators:
- Likes: 1,400
- Retweets: 277
- Replies: 13
Business Objective(s): Increase sales of lattes and cappuccinos through the presentation of latte art creation.
![HubBub Coffee Twitter Post](https://maddiebirdmedia.com/wp-content/uploads/2017/07/Screen-Shot-2017-03-09-at-9.53.07-AM-1024x802.png)
Key Performance Indicators:
- Likes: 5